10 Ideas para mi bar: Innovación y tecnología en la hosteleria – ACTUALIZADO
Imagen: muyinternet.com
El otro dia un amigo me sobornaba con una buena copa a cambio de un brainstorming de ideas para mejorar e innovar el funcionamiento de su establecimiento hostelero (lease “bar”). Algo tan “typical spanish” como un bar, algo tan tradicional, menudo reto!! ¿Como se puede innovar en un establecimiento tan “jurasico” como un bar? Sin embargo, analizando la historia de estos centros de ocio nos dimos cuenta que en un bar no solo se servían bebidas.. se hacian amigos y sobre todo era un punto de reunión comunitario. El negocio que siempre tendrá futuro y probablemente el que se encuentra gestionado por emprendedores muy inteligentes.
En realidad no es mas que una comunidad física unida por un elemento común, la bebida, la música (ambiente) y el picoteo. Sacamos una buena lista de ideas para fidelizar a su clientela :
El objetivo es atraer clientes y fidelizarlos, ofreciendo algo mas:
Partiriamos de la base que este amigo tiene en el bar un ADSL y un ordenador desde donde pone la música a través de sus 40GB del IPOD conectado al PCPortatil y al sistema de audio del establecimiento. (hasta 2009 era mas o menos así, ¿verdad?)
- De entrada le propuse crear un web sencillo, muy sencillo que pudiera administrar de forma simple y anunciar todos los eventos que periodicamente organizara: desde el partido de futbol del domingo por ViaDigital, a la fiesta de la cerveza patrocinada por AMSTEL, o San Miguel, incluido el envío de la música del baile de Paquito El Chocolatero.
- Crear y promover una FAN PAGE en Facebook, la hostelería tiene una oportunidad increíble de fidelizar y atraer algo mas que clientes.. la posibilidad de crear una marca, ofrecer una afinidad a un estilo de música, o tribu urbana, o simplemente posicionarse con el tipo de comunidad que desea atraer: ¿aficionados al Zen y a la comida vegetariana?¿seguidores ortodoxos de la liga de futbol del barrio? Desarrollar concursos, sorteos, y promociones en facebook continuadas es una forma de conseguir seguidores y vitalidad a la comunidad. Esto ha de integrarse con la web.
- Deberías de recoger emails de tus clientes a cambio de una caña, por ejemplo. O simplemente a través de algun concurso o sorteo, o la tipica cesta de navidad o del jamón semanal.. Esos emails, servirán para informarles de lo que ocurre en tu bar, de lo que organizas, de las fiestas, de los partidos, de los encuentros.. etc.. fideliza!!.
- Hacer marketing de proximidad, cuando pase un cliente cerca del bar que reciba una oferta o promoción al movil via bluetooth.
- Acceso a internet. Comparte tu wifi de manera gratuita o cerrada pero pon la contraseña a la vista. O bien que te la pregunten. Te servirá para establecer un contacto con el nuevo cliente.
- Colocariamos una cámara que se activara en función de los deseos de los clientes, con acceso exclusivo a aquellos clientes asiduos o VIP, solo ellos pueden entrar a ver quien anda por el bar, y acercarse si ven al amiguete de turno. Esta idea, puede no gustar a algunos, a otros si.
- La música: spotify o similar. Pones buena música, porque no la compartes desde tu web. Con técnicas de AudioPost y de broadcasting podrías transmitir la misma música que está sonando en tu bar, de hecho en FACEBOOK ya lo permiten.
- Haz algo de publicidad online, contrata servicios SEM, aprovechando las ventajas que ahora ofrecen los buscadores como Facebook, Google o Yahoo de poder publicitarse solo a nivel local. Aprovecha Google MAPS, indispensable!! y las nuevas funcionalidades de Google Local.
- Enlaza con tus patrocinadores habituales y que te faciliten productos y ofertas. Ellos tienen web, y cada vez mas, intenta que te hagan un enlace, eso te hará conseguir posicionamiento, o mejor aun contrata a una empresa que frezca servicios SEO, no te ha de costar mucho.
- El web debería de ser accesible desde el movil. Cada vez mas personas navegan desde el movil y con las uevas tecnologías de geolocalización permitirá “cazar” clientes al vuelo. Usa sistemas como foursquare, o lowffer. Publica tu menu diario. Premia a los usuarios mas fieles y avanzados.
- Usar las empresas de cupones descuento, y compra en grupo como groupalia,restalo, eltenedor, etc.. para hacer promoción local de tu restaurante o menu diario.
Seguro que hay muchas mas ideas.. no quiero aburrir. ¿Se os ocurre alguna mas.. ?
Related Posts
Tags: bar, COMERCIO ELECTRONICO, EMPRENDEDORES, hosteleria, marketing, pub, restaurante, SEO
enero 29, 2007
Ideas para que los bares puedan pagar al menos el canon de la SGAE
QUizás no se gane mucho pero es una buena idea para los pqeueños bares.. las antiguas Jukebox al poder
uniendolos a la tecnologÃa del movil.. y encima de una empresa que creo que es española.. que mas se puede pedir..
marzo 16, 2010
buenas ideas de un informatico, pero donde estan las ideas de raza, como el concurso de aviones de papel en tres fases la final te regalamos los metros recorridos por el avion en cerveza, o el peso del ganador, en cerveza para consumir en el local.
el dia del primo, presentanos a tu primo y le invitamos.
si superas el o,8º te pagamos el taxi(pacta con taxi de la zona)
el dia del macho iberico trae camisa a flores desabrochada con la pelambrera al aire y tienes una copa.
Saludos
marzo 16, 2010
enero 24, 2012
A mi me gustaria montar mi propio bar y aparte de las buenas ideas k abeis expuesto m guataria exponer alguna ami tambien :
-como hacer torneos de videojuegos pagabdo una inscripcion y dandole premios sblos ganadores y colgar en la web los horarios de juego de cada persona.
-hacer fiestas con personajes famosos
febrero 12, 2012
y solamente te invito a una copa?, tio has tenido, al menos para mi, 3 ideas clave para el funcionamiento de un bar hoy en dia, (y estamos hablando de captacion de nuevos clientes) ya que lo obvio es que el que lo monta ya el un profesional del sector en cuanto a hosteleria se refiere, por dentro hay que estar trabajando y trabajando en el producto que se desee ofertar …yo creo que siempre habra bares o algo parecido y en todos sitios del mundo, asi que el tema es adaptarse a los tiempos y luchar por lo que tienes.. gracias.
febrero 20, 2012
Me sorprende el repertorio de ideas que te dio tu amigo… pero siento decirte que todo eso y mucho más lo estamos ofreciendo en nuestro local de forma satisfactoria desde hace años. Invito a que entreis en mi web http://pubskau.com y veais todo el repertorio de servicios tecnologicos que ofrecemos a nuestros clientes.
- ADSL 10MB
- TV INTERNET
- PETICION DE MUSICA Y VIDEO ATRAVES DE WEB CON DEDICATORIAS
- BINGO MUSICAL INFORMATIZADO
- PANTALLAS CON FOTOGRAFIAS QUE SUBEN NUESTROS CLIENTES ATRAVES DE LA WEB
- PANTALLAS PUBLICITARIAS
- PANTALLAS CON INFORMACION DEL TIEMPO Y LOS RESULTADOS FUTBOLISTICOS EN TIEMPO REAL
- KARAOKE INFORMATIZADO
- ETC…
Y POR SUPUESTO, TAMBIEN ESTAMOS EN FACEBOOK…
Saludos
Pub Skau
Jose Vilchez
abril 24, 2012
Gracias. Me habeis dado un monton de ideas para cuando el bar este verano. Un saludo
julio 21, 2012
En este artículo hay algunas ideas utilizables, lo que es evidente es que está escrito por alguien que no sabe nada sobre bares ni restaurantes.
julio 22, 2012
Es cierto, no hay experiencia directa en hostelería. Pero tambien es cierto que muchas ideas ya se están usando en clientes, y en otras empresas de hostelería. Gracias
agosto 12, 2012
Loco si por una copa de vino le tiraste todo eso te invito cuando ieras a comer a mi bar
agosto 25, 2012
Hola, me ha gustado mucho la entrada. Yo tuve un bar y hoy se me han ocurrido dos tips interesantes para explotar en un bar. Lo explico en este vídeo que he titulado “El secreto de las tres variables para vender más” http://www.youtube.com/watch?v=vI9DnCikmR4&feature=plcp
Saludos cordiales!
Colo
ColoEnInternet.Blogspot.Com
octubre 17, 2012
Pues compartelo Colo
Gracias
noviembre 12, 2012
Para la personas que tenemos la suerte de trabajar en el sector de la hosteleria, en la venta de maquinaria de hosteleria, desde hace aproximadamente tres décadas, somos consientes de la gran inversión que se debe hacer para montar un bar, un restaurante, etc. Por eso son buenos post como estos, que den pequeñas pistas a los más emprendedores sobre cómo empezar.
marzo 23, 2013
Estamos iniciando los tramites para abrir un bar con botana en Mexico.
Creen que aun sea atractivo tener un toro mecanico en el bar o sera mejor poner videojuegos modernos gratis para los clientes?
Gracias por sus opiniones
mayo 7, 2013
Por si pudiera resultar de interés adjunto el link a un artículo que publiqué en el Blog Granademprende sobre una innovadora promoción para hostelería creada por la empresa Liceo Gráfico: Los posavasos Rasca y Llena
http://www.granadaemprende.es/2013/04/el-posavasos-rasca-y-llena-de-liceo.html
junio 5, 2013
Hola,
He leido un articulo reciente de una empresa que tiene un concepto muy inovador para bares:
http://www.inmodiario.com/179/16942/sistema-autoservicio-ebeer-solucion-anticrisis-para-bares.html
La empresa se llama eBeer su pagina web: http://www.ebeersystem.com.
Saludos y felicidades por el blog
Luis
junio 17, 2013
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Por ejemplo yo he seleccionado
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spanischkurs es la actividad
y zuerich es el nombre de la ciudad
Controlen mi pagina en internet y comprueben que salgo en la primera pagina de google.
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Contacten personas populares(promotores) que se encarguen de atraer gente y les pueden pagar por persona que lleven o dar un open bar para el promotor no se ideas asi… a mi me han funcionado….
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